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Superintendent recommends Jeff Roberts to lead Transportation Department

Following a nationwide search, the Caddo Parish School Board is set to vote Tuesday on Jeff Roberts as the next Director of Transportation.

The selection comes after an extensive review of over 220 applications from across the country. Interviewing six finalists including three internal and three external candidates with experiences in transportation, student services and management, a district panel recommended Roberts to Dr. T. Lamar Goree, Superintendent of Caddo Schools, for approval. In accordance with district policy and state law, the recommendation now moves to the Caddo Parish School Board for a vote.

Roberts has extensive experience in improving work environments, raising expectations and changing perceptions. In his 29 years with Caddo Schools, Roberts has become known for his team approach to problem solving and willingness to take on challenges.

“I’ve never been good at sitting on the sidelines,” Roberts said. “I prefer to take on a task, get to understand every aspect and tackle it head on.”

This drive is deep in Roberts’ DNA as he worked as an assistant principal at Green Oaks Performing Arts Academy where the school faced state takeover. His ability to partner with his team to drive change was key to his selection as principal of Southwood High School in 2010. At the time, Southwood had faced years of declining academic performance and enrollment as well as an issue with teacher retention.

“Whether that was improving math and science classes or moving into administration, my goal has always been to do what was best for students and I look forward to working with the drivers, mechanics and office staff to ensure we are doing everything we can to support students in Transportation,” he said.

Roberts knew he had to change the perception of Southwood. To do so meant holistically addressing longstanding concerns which plagued the campus.

“We weren’t going to shy away from what was wrong. Instead we took it as an opportunity,” Roberts said. “If we were really going to make this a school where parents wanted to send their kids and teachers wanted to teach, we needed to take a hard look at what we were doing wrong and what could be better.”

That began by meeting with the teachers, staff, parents and students to gather their thoughts into what was going well and what could improve. From there, Roberts and his team developed a plan of action, which included increasing access to advanced coursework, changing the way the school delivered math instruction and creating a freshmen academy.

From there, the work began to pay off. The school rose under Roberts’ tenure from the cusp of failing status to a ‘B’ with commendations from the Louisiana Department of Education along the way for school turnaround efforts. Along the way, enrollment spiked to the highest level in recent decades.

If approved Tuesday by the Board, Roberts said he plans to bring several components of his approach to Transportation.

“Our drivers and staff members often feel unheard and we have to change that dynamic,” Roberts said. “Our drivers are the first and last faces from Caddo our students and families see each day and we have to come together and discuss how we can all work together to benefit those very students and families we serve. This has to be a team approach if we are going to do anything to improve how we support our students. No one is above anyone else. Everyone has a role to fill and we only do the best we can when everyone is doing their part.”

Roberts said his top priorities include ensuring safety and customer service are at the highest levels. Additionally, Roberts said he seeks to improve the overall morale of the department all the while increasing efficiencies and expectations.

For Roberts, the position brings him full circle to his beginnings growing up working for his grandfather at his tire shop servicing fleet and commercial vehicles and wanting to make his grandfather proud.

“I have so many fond memories from that time and gained such respect for the drivers, mechanics and individuals I met,” Roberts said. “I learned quickly the importance of treating people right and going above and beyond to help others. It is an honor to be able to work alongside some incredible dedicated and knowledgeable staff members to transport 23,000 students each day.”